Amazon launches Prime Video Channels in India, brings 8 OTT apps under one roof: Details.

Amazon launches Prime Video Channels: Video streaming platform Amazon Prime Video (APV) on September 24 announced the launch of Prime Video Channels, a video entertainment marketplace that brings together premium content from multiple partners and makes all content available inside the Prime Video app.

Prime Video Channels offer friction-free and convenient access to a wide range of premium content from multiple video streaming services all available at a single destination – Amazon Prime Video website and apps. At launch, Prime Video Channels kickstart with 8 premium content providers – Discovery+, Lionsgate Play, Eros Now, Docubay, MUBI, Hoichoi, Manorama Max, and Shorts TV – available with add-on subscriptions to Prime members in India. At launch, Prime members can enjoy a special introductory annual subscription offer made available by the OTT channel partners.

At launch, Prime Video Channels will give Prime members the option to watch global and local binge-worthy content including thousands of shows, movies, reality TV, documentaries, etc., from eight video-streaming services including discovery+, Lionsgate Play, Docubay, Eros Now, MUBI, hoichoi, Manorama Max, and Shorts TV – each accessible with respective add-on subscriptions.  Customers therefore will need to pay only for the service they choose. At launch, Prime members can enjoy a special introductory annual subscription offer made available by the OTT channel partners.

“They bring close to 10,000 titles across blockbuster content to art house cinema,” Chaitanya Divan, Head Prime Video Channels, Amazon Prime Video.

At launch, the content partners are offering special introductory annual subscription plans to Indian users.

“Have launched with annual plans because we identified that annual plans have the highest value to customers. Over time we will track customer feedback closely and expand to monthly plans with time,” added Divan.

Here are some of the benefits that the Prime Video channel comes with

— Since it has brought eight OTT platforms under one roof, users will no longer have to juggle between apps to watch their favorite shows. Users will also have a single-payment channel for all the services put together.

— Users can browse content from all the supported OTT platforms in one place, search across all their premium subscriptions and get personalized recommendations. All of this without ever having to leave the Prime Video app or website.

— Prime members can enjoy special introductory annual subscription offers made available by the OTT channel partners.

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